Customer Relationship Management (CRM) System - BSc IT Project Guide
1. Introduction
The Customer Relationship Management (CRM) System is a software application designed to help organizations manage their interactions with current and potential customers. It facilitates communication, enhances customer satisfaction, and improves business relationships through organized data management and automation.
2. Project Objectives
- To develop a CRM system to track customer interactions and
sales.
- To manage leads, contacts, and customer accounts effectively.
- To improve customer satisfaction through better service and follow-up.
- To provide detailed analytics for business decision-making.
3. System Modules
The CRM system will include the following modules:
a. Lead and Contact Management
b. Sales and Opportunity Tracking
c. Task and Calendar Management
d. Email and Communication Integration
e. Reporting and Analytics
f. User Roles and Permissions
g. Dashboard and Notifications
4. Technologies Used
- Frontend: HTML, CSS, JavaScript (React or Angular)
- Backend: Node.js / Django / PHP (Laravel)
- Database: MySQL / MongoDB
- Tools: Git, VS Code, Postman
- Hosting: AWS / Azure / Local Server
5. Development Methodology
The CRM system will be developed using the Agile methodology, with iterative development, continuous integration, and regular stakeholder feedback to ensure the system meets business needs.
6. System Design Overview
The system architecture will be based on a client-server model with RESTful APIs for communication between frontend and backend. Security measures like authentication, authorization, and data encryption will be implemented.
7. Testing
The system will undergo comprehensive testing including unit testing, integration testing, system testing, and user acceptance testing (UAT). Testing will ensure functionality, usability, and security.
8. Conclusion
The CRM System project demonstrates essential IT skills in software development, data management, and customer engagement strategies. It provides a practical tool for improving business operations and customer relationships.